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CHAMPAIGN, Ill. - Potbelly Corporation (NASDAQ: PBPB), the iconic neighborhood sandwich shop, announced today the upcoming opening of its second location in Champaign. Featuring a drive-thru, the shop is located at 803 W. Anthony Dr., situated near Market Place Shopping Center just off Interstate 74 and Prospect Ave.

A grand opening celebration will take place on Tuesday, January 16, featuring a ribbon-cutting event at 4 p.m. As an extra treat, the first 20 guests per day, from Tuesday, January 16 to Saturday, January 20, will receive a free sandwich coupon for their next visit.

Rob Wilbern, the entrepreneur behind the second Champaign shop, is set to open an additional four Potbelly locations throughout Central Illinois, from the Champaign-Urbana market west to Springfield and Decatur, Illinois. With a dynamic business background running a Certified Public Accounting firm, an automotive dealership, successful restaurant developments in Springfield, and several other businesses, he is well-prepared to oversee the operations of the new Potbelly location.  

"Champaign is a bustling community that already has a deep connection to the brand. With endless festivities and a diverse mix of students and residents, we are in a great location for Potbelly to thrive,” said Wilbern. “Our toasty sandwiches, hand-dipped shakes, crisp salads, and freshly baked cookies will continue to be a local favorite.”

Wilbern plans to integrate into the community by introducing a Potbelly-branded food truck at events such as University of Illinois football games, music festivals, and street events, aiming to stay actively engaged with local happenings.

The location’s hours of operation are 9:00 a.m. to 9:00 p.m. daily. Delivery, order ahead and  catering are available through or the Potbelly App. The shop can be reached by phone at (708) 515-4967.

For exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock free sandwiches, cookies and special offers throughout the year. To sign up for the Potbelly Perks reward program, visit

For more information about the Potbelly location, visit

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 340 company-owned shops in the United States. Additionally, Potbelly franchisees operate 80 shops in the United States. For more information, please visit our website at

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